Where Are New Homes Going in a Built-Out Richardson? Park Hollow and the Infill Townhome Market
Richardson's median sale price hit $482,270 in September 2026, and new homes now arrive as infill townhomes. Here is what Park Hollow tells buyers and sellers.
Where Are New Homes Going in a Richardson That Is Almost Completely Built Out?
By Paul Blair | October 18, 2026
Mostly onto small leftover parcels, and mostly as townhomes. Richardson is about 98% built out, according to Community Impact's reporting on the city's housing options, so there are no large raw tracts left to subdivide. New construction arrives one infill site at a time, and the clearest current example is Park Hollow, an 88-townhome neighborhood on 6.5 acres off Willingham Drive.
This is a different angle from our earlier Richardson spotlight on a gated townhome at 853 Rohan Drive, which looked at one Grey Square listing. Here the question is wider: what does a city with almost no land left do to a market, and what should a buyer or seller watch?
What Redfin Shows for September 2026
Redfin's Richardson housing market page reports a median sale price of $482,270 for September 2026, up 4.8% from a year earlier. It shows 264 homes sold, up 0.4%, a median of 38 days on the market, one day faster than last year, and a sale-to-list ratio of 97.2%, down 0.26 points. About 17.7% of homes sold above list price, up 0.6 points.
Read plainly, that is a steady market. Prices are rising modestly, volume is flat, and most buyers are closing a little under asking. A median across 264 sales blends townhomes, older ranch houses, and larger homes, so it is a temperature check and not a price for any one property.
For a closer look, Redfin's Richardson Heights page shows a median of $412,688 for August 2026, down 4.2% from a year earlier, with a 96.1% sale-to-list ratio. That figure rests on only 7 sales, so I would not draw a conclusion from it. It does show how much the picture changes from one part of the city to another.
Park Hollow: What We Know and What We Do Not
Community Impact reported in June 2025 that construction had begun on Park Hollow, an 88-townhome neighborhood on a 6.5-acre lot at 2090 Willingham Drive, built by Bridge Tower Homes. The city's Plan Commission first approved it in May 2024, and City Council approved the site plan the following month. Earlier council coverage described the plan as 89 units, so the count moved by one along the way.
The arithmetic is worth a moment. Eighty-eight homes on 6.5 acres works out to roughly 13.5 homes per acre, which is the kind of density a built-out city has to use when land is the scarce input. Community Impact's August 2025 piece said the project was expected to open in summer 2026. I have not verified current availability or pricing, and I am not quoting a price for Park Hollow. Anyone interested should confirm what is available with the builder directly.
The same article lists other townhome projects moving through the city, including Duck Creek Villas, Valencia Villas, and an 89-townhome project at 3600 Shiloh Road that a project engineer said would start around $500,000. That was a developer's estimate in 2025, not a current list price. It does suggest that new Richardson townhomes are being priced near or above the city's $482,270 median.
An aerial view of a Texas suburban neighborhood. Stock photograph, not a Richardson property.
What Almost No Land Does to a Market
When supply cannot spread outward, a few things tend to follow, and they are all property characteristics a buyer can check.
Older homes on established lots become the main alternative to new townhomes. Their value leans on lot size, condition, and what a buyer is allowed to build, which is why a pricing opinion should name the specific street and the specific house. New townhomes, by contrast, compete on finish level, monthly association dues, and how much yard a buyer is willing to give up. Both sit in the same city and often a few miles apart, yet they answer different needs.
Median days on market has barely moved from last year, which fits a market where listings are limited but buyers are not rushing. Homes priced to the comparable sales tend to sell, while those priced above them tend to sit.
Employment is the other half of the story. The city's Innovation Quarter, described by Dallas Innovates in 2022 as a 1,200-acre district holding more than half of Richardson's businesses, keeps a steady base of jobs inside the city limits. That article is several years old, so treat its figures as background and not as a current count.
Bluebonnets in front of a Texas house. Stock photograph taken in Burnet, not a Richardson property.
How to Compare a New Townhome with a Resale
Because the two kinds of homes live side by side, a clean comparison takes a few steps.
| Item to check | New infill townhome | Established resale |
|---|---|---|
| Price per square foot | Compare against the builder's own plans and nearby closings | Compare against the last few sales on the same street |
| Recurring costs | Association dues, plus a tax rate that applies to the full new value | Taxes on an existing appraisal, with dues varying by subdivision |
| Condition | Builder warranty terms, plus an independent inspection | Roof, foundation, and mechanical age |
| Lot and yard | Small footprint, shared common areas | Private lot, often larger |
Property records for any address, including year built and the current appraisal, are available through the Dallas Central Appraisal District. Richardson straddles Dallas and Collin counties, so a home on the north side of the city may be in the Collin Central Appraisal District instead.
If you are weighing Richardson against other northern suburbs, our Plano real estate guide is a useful comparison, and you can browse current availability on our Dallas search page.
Thinking about buying in Richardson? Schedule a private consultation and we will compare new infill townhomes with resale homes by price per square foot, dues, and condition before you tour anything.
Own a home in Richardson? Request a confidential valuation and we will price it against the closed sales that actually match your house, with new townhome competition taken into account.
Frequently Asked Questions
What is the median home price in Richardson, Texas?
Redfin reports a median sale price of $482,270 for September 2026, up 4.8% from a year earlier, across 264 homes sold. A median blends townhomes and houses, so use it as a general reference and not as a price for a specific home.
How built out is Richardson?
Community Impact reported in 2025 that Richardson is about 98% built out. That is why new housing tends to arrive as infill townhomes or redevelopment of existing sites instead of large new subdivisions.
What is Park Hollow in Richardson?
Park Hollow is an 88-townhome neighborhood on 6.5 acres at 2090 Willingham Drive, built by Bridge Tower Homes, according to Community Impact. Availability and pricing should be confirmed with the builder, since this post does not quote either.
How fast do homes sell in Richardson?
Redfin shows a median of 38 days on the market for September 2026, with a sale-to-list ratio of 97.2%. Individual homes vary with price, condition, and location.
Should I use a local agent to buy a townhome in Richardson?
It helps most when the agent can show you closed sales for comparable townhomes and explain how builder pricing, dues, and resale values fit together. Ask any agent you interview to walk you through the comparables behind their advice. Paul Blair has 22 years in the business and more than $200 million in closed transactions, and Grey Square has represented a townhome listing in Richardson's Towns of Buckingham. To talk through a specific purchase, schedule a private consultation.
About the Author
Having represented a gated townhome listing in Richardson, I have seen how much the buyer's decision turns on dues, finish, and the closed sales next door more than on the zip code.
Paul Blair is the founder and broker of Grey Square, a virtual real estate brokerage representing buyers and sellers across Dallas and Los Angeles. With 22 years in the business and more than $200 million in closed transactions, Paul works the full range of the market, from luxury homes in the Park Cities and Preston Hollow to estates in the Hollywood Hills and across the Westside. Connect with Paul and the Grey Square team at greysq.com. TX TREC #9011505 · CA DRE #01792671.