FREE GUIDES/SELLING/THE GREY SQUARE SELLER'S GUIDE
FREE · SELLING
FIG. 01 · COVERPDF · GUIDE
— Free guide
The Grey Square Seller's Guide
Pricing, prep, and positioning for a market that punishes mistakes.
WHAT'S INSIDE
- 01Why the first three weeks decide the price, and what a long listing costs
- 02What to fix before listing and what a buyer will never pay you for
- 03Photography, staging, and the first seventy-two hours
- 04Reading offers on terms, not just the number
- 05The two renegotiations that are coming: inspection and appraisal
- 06What you actually net, line by line, in Texas and California
01 · LIFETIME CLOSED
$170M+
02 · YEARS IN MARKET
25
03 · MARKETS SERVED
DAL · LA · HOU
04 · GUIDES DOWNLOADED
5,400+
PB
— Written by
Paul Blair
Founder · Broker
Twenty-five years representing residential clients across Dallas, Los Angeles, and Houston. The guides we publish come from the same data and the same playbook we use with our seven- and eight-figure listings, written plainly so the reader can apply it themselves.