Grey Square represents sellers across Dallas, Houston, and Los Angeles. We list fewer homes than the volume brokerages and we put more into each one — pricing, photography, video, staging, story. The result is shorter days-on-market and stronger sale-to-list ratios than the regional average.
We come to the property, walk it room by room, and give you a real opinion of value backed by the comps. No inflated number to win the listing.
We tell you what to fix, what to leave, and what to skip. We coordinate paint, landscaping, light staging, and any repair work that earns its keep at sale.
Professional architectural photography, drone, and listing video for every property over $750K. Twilight shoot if the home shows it. The listing photos are not a place to save money.
We price for the market we're in, not the one we hope for. We coordinate the launch — MLS, off-market network, social, and email — so the listing hits with momentum.
We host private showings, qualify buyers, and bring you offers in writing with our recommendation. We negotiate price, terms, contingencies, and timing — not just dollar figures.
We coordinate inspections, appraisal, title, lender, and the buyer's side from contract to keys. You should hear from us, not chase us.
Listing-side commission is negotiated up front in a written representation agreement, typically 2.5-3% of the sale price. Buyer-side compensation, if you offer it, is separate and equally negotiable. We do not bury fees in the closing statement. Photography, video, staging consultation, and marketing are included; you don't get nickel-and-dimed at closing.
An algorithm can give you a rough range; an agent who walks the property gives you a real number. Our home-value tool produces an instant estimate based on automated valuation models. For an actual list-ready opinion, we come to the property, walk every room, and back the number with comps. There's no charge for the in-person valuation.
It depends on the market, the price point, and how the home shows. In Dallas, a well-prepared, correctly-priced home in 2026 averages 28-45 days on market. In LA hillside neighborhoods, 35-60. Houston runs faster on entry and mid-tier homes (15-30) and slower on luxury. Mispricing is the single biggest determinant of time-to-close — we'll tell you what the comps actually support.
Sometimes. Major roof, HVAC, foundation, and plumbing issues are worth fixing — buyers will discount more than the repair cost during inspection. Cosmetic work (paint, landscaping, light fixtures) usually earns 2-3x its cost back. Kitchen and bath remodels rarely do unless the existing finishes are end-of-life. We walk the property and give you a punch list calibrated to your buyer pool, not a generic checklist.
Yes — buyers don't perform when sellers are home. We schedule showings in two-hour windows so you can plan around them. Most sellers are out of the house for 5-15 hours total during the active listing period.
If we mispriced it, we have a frank conversation, recalibrate, and relaunch. If the market shifted, we either ride it out at a reduced price or pull the listing and wait. We do not have a script that ends in 'just lower it $10K.' We will tell you the truth about why it isn't selling and what to do about it.